Bubble tea offers a fun factor like no other drink on the market. Elements like stabbing the straw (specifically made for bubble tea) through the seal of the drink, to the customizable toppings that offer a plethora of different textures and tastes, make bubble tea a completely different experience from any other beverage available. Further, due to bubble tea’s personalized nature, a factor of excitement is added because you can always try something new from the sheer number of choices available.
In the process of café culture growing in the west and widespread immigration of Taiwanese people in the 90s, bubble tea also gained popularity in western countries due to the curiosity in contrast between flavours and textures in bubble tea. Most people weren’t used to chewing while drinking, so bubble tea piqued many people’s interests. In addition, because bubble tea is so diverse in flavours and textures, there’s a drink that is suitable no matter the season, making bubble tea a year-round treat.
With the increase of social media, bubble tea has become more popular than ever. Now, there are multiple global bubble tea chains and independent stores, making bubble tea a staple in many people’s lives and something that’s easily accessible. Further, many bubble tea enjoyers have described the community and atmosphere of bubble tea shops as laid-back and social, allowing for not only the drink to be enjoyable but the whole experience in general.
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